Like inventors searching for a better mousetrap, designers and marketers have employed various strategies to create a better postcard for years. The following four postcard principles will have you...
It's not uncommon for folks to come away from the mailbox with a handful of mail nearly every day. When sifting through their mail, people mentally place each piece into an A pile, a B pile or a...
A postcard is a quick and easy way to share important information. They're popular because they're simple to create and inexpensive to print. In addition, unlike other forms of direct...
In this high-tech business world, postcards may not be the first marketing vehicle that comes to mind when planning a lead generation campaign. That's really too bad since with just five proven...
Businesses that adapt an eco-friendly agenda now are poised for future business success. Many businesses and individuals make purchasing decisions based on the green value of products and services (...